Bootstrap Advisors has three primary business partners who have been working together for over 10 years. We have collectively started over 10 companies, grown 5 companies into multi-million dollar enterprises, and sold 3 different companies to a large private corporation, a public company and a private equity firm.


Prior to Bootstrap Advisors, Jay was the CFO and co-founder of Thundershirt. In addition to Thundershirt, Jay has helped start and run a variety of companies.

Jay has deep experience with the financial, legal and strategic aspects of early-stage companies. Jay practiced law at Moore & Van Allen, PLLC, with a focus on corporate financial transactions.

Jay holds a BA degree and an MBA from Duke University, as well as a JD from the University of North Carolina School of Law.


Prior to Bootstrap advisors, Chris was a founder and partner with both Ben and Jay on Thundershirt and Snaptotes. Prior to these entrepreneurial ventures, Chris worked in the ad business at Leo Burnett and several North Carolina agencies in account management and planning helping to launch and rebrand many large and small businesses.

Chris speaks Mandarin Chinese and has experience in the logistics and sourcing industry with American President Lines.

Chris holds a Bachelors Degree in Economics and Asia Area Studies from Duke University and an MBA in Marketing and Finance from the University of Chicago.


Ben Feldman, is a serial entrepreneur who is currently a partner in Bootstrap Advisors. Prior to Bootstrap, Ben was a founder and partner in Thundershirt, which sells a patented garment for dogs that reduces stress by providing gently calming pressure to the dog’s torso.

Ben has also been involved in starting and growing several other entrepreneurial companies including,, MDEverywhere, Austram and TradeCheck.

Ben received his Bachelor’s Degree in Economics from Duke University in 1990 and his MBA from the Fuqua School of Business in 1994.